Monday, October 31, 2011
Whilst preparing a full marketing plan isn't everyone's cup of tea, it can be a worthwhile exercise for anyone with a great idea, but little idea of how to move forward with it. If you come from a marketing background you may not need the help, but if you don't, you've probably identified marketing as a critical success area - since it's the area that will ensure you get some $$ coming in the door.
Preparing a marketing plan could even be more important than a business plan, which tend to be written without enough practical detail.
Download the Marketing Plan guide here>
Saturday, October 15, 2011
"Cancer Information received 77% of its traffic from paid links in the week preceding Steve Jobs death, whereas in the week ending 8 October 55% of clicks came from a paid link. This might well be as a result of the increased natural traffic coming through because of the rise in overall searches, but if search volumes were increasing, Macmillan could have increased its PPC spend proportionally in order to maintain its market share of visits. However, the drop in market share indicates that this was a missed opportunity for the cancer charities, who could have increased their PPC spend on key pancreatic cancer search terms to ensure they were grabbing searchers at this peak time of interest."