Hi there - if you're looking for the latest updates, visit the Zero Budget Marketing blog over at Wordpress as we've moved to that ...

I've been running (mostly small) Google AdWords campaigns for years now. I've been tinkering and testing and largely getting good re...

A term I regularly hear used and abused is " marketing strategy" . Most people, even smart business and/or marketing people, use i...

Is there anything more cringe-worthy than writing a bio? Yes, actually: hearing one that you've written read out loud as you're ...

We marketers work hard to get a campaign out. We need to come up with a concept, work with a designer, fit into a schedule, set up an emai...

Oh, I do love a free online tool. The latest one I've come across is PicMonkey  and I'm rather sad I've only just learned about ...

Handing over the ZBM blogging reigns today to the savvy gals at Fox Marketing, to share their thoughts on how to create an effective conten...