This little sign (that I recently spotted at a market) is such a perfect example of this.
It's compelling, it makes you smile, it makes you stop and notice it - and importantly: it makes you really want to buy that cake.
A hugely powerful marketing tool - that would have cost around 5 cents.
Whilst someone was pretty handy with their black marker, what is really clever about this sign is the copy-writing. "Shipped down from heaven early this morning" is a visual, new and emotive means of saying "baked fresh".
So what inspiration can you take from this? What copy can you re-write in a more meaningful, clever, funny, intriguing, engaging, smile-educing way?
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