Friday, June 28, 2013

10 Steps on How to Create an Effective Content Calendar for Social Media

Handing over the ZBM blogging reigns today to the savvy gals at Fox Marketing, to share their thoughts on how to create an effective content calendar for social media.

Social media marketing can be challenging for marketers and those who are into branding their products and businesses. Social media networking sites are filled with tons of information, therefore, social media strategy needs to be thoroughly planned and carefully executed.

The most common mistake that eager marketers commit is overlooking the significance of two important elements of the strategy: content and timing. Sometimes, they do have the content but the timing is totally out of place. Establishing a clear and concrete social media calendar that contains content and timing is a great tool to make things easier for your social media strategy. Your goal here is to maximize your return on investment and create another revenue generating channel.

Here’s a step-by-step guide on how to create a smart and effective content calendar for your social media management.

Step #1. To establish your editorial calendar, determine first the type of content you want to share on your different social media platforms.

Step #2. Create a spreadsheet where you can put all the details needed for your content. This will serve as your framework for your social media management.

Step #3. In your newly created file be sure to add different sheets for different social media platforms. All the important points should be covered for each platform: topic/themes; type of content; keywords/tags; audience; goal; target dates; status of post; and, time to publish content.

Step #4. Add to your calendarlocal events, holidays, and other relevant activities. It is important that you update these details for each social media platform.

Step #5. Use your calendar to plan your marketing initiatives in advance.Remember, you are building your online presence. Brainstorm and select post ideas whichare more likely to engage with your audience.

Step #6. Incorporate visual effects on your posts to make them more compelling and engaging.  In your content calendar make a note of image locations to find them later.

Step #7. Think about timing. It is crucial for your posts to be effective. Record your preferred time of the day for each social media post.

Step #8. Include freebies and other special incentives or discounts. These help your existing audience stay hooked and can also draw new fans. So, offering these in social networks is a good way to generate more fans or followers. Make sure you add all giveaways to your calendar and prepare for higher engagement levelsfrom your fans.

Step #9. Evaluate how your audience responds to your content when you publish it. You will know which is effective and which needs adjusting or modification. Record all details in your social media calendar. It is very important to keep track of all your findings. This will help you to achieve better results in the future.

Step #10. Plan for interaction. Just because you have published several posts does not immediately mean your audience is now willing to buy something from you. These things do not happen with a snap of your fingers. Engage yourself with your audience, answer their queries, and acknowledge their comments. In other words, interact with them. They’ll get that picture that you and your brand or products have credibility.

With proper social media calendar, your business will have the boost it needs. This is your gateway to level up your brand on social media. Be consistent, persistent, and look for ways to fine-tune your marketing strategies when necessary.  

Today's post by Fox Marketing:
Fox Marketing is a young vibrant Marketing Agency. From user friendly website design to innovative search engine marketing and social media, it provides end-to-end digital marketing services that can deliver results. Fox Marketing website:

Wednesday, June 26, 2013

Why email is still the 'killer app'

In the marketing space all we seem to hear about is social media. And social media is great - for spreading the word, spreading awareness, getting engagement, sharing information.

But when it comes to conversions, email is still the killer app.

I experience it time and again when marketing for clients. So I wasn't surprised when I came across this research recently, that showed the conversion rate for email marketing was three times that of social media.

There are other reasons I still heart email as a marketing tool:

- YOU own the list
- It goes to an inbox (and stays there till deleted)
- You can be much more flexible with content
- You can segment your list
- You can do do some fancy (but easy) automation these days– like RSS to email so that updating your blog sends an email too.
- It's cheap (dear to a zero budget marketing heart)

What I was a little surprised about was how many emails are now read on mobile devices -

Nearly 38% of all email opens occurring in mobile devices.

In the last year, emails opened on mobile devices more than doubled, and have increased 80% in the last six months alone. And they are only being opened once, not scanned on the phone/tablet and answered later on a computer.

This has big implications for you email design and testing.

For me it meant that you should stick to one column design, have multiple calls to actions that are easy to spot on a small screen, send tests to your phone too, keep images down to a minimum...and make sure the links are going to your mobile friendly site.

Do you see any other implications?