Monday, March 13, 2006
Better use existing resources
When thinking about how to successfully market a business, don't always assume you'll need to do something new and expensive. Do a check of existing resources you have - for example, your database, your office or storefront, your staff.
How might you utilise these resources to build your business?
I just love this window of a burger shop (BBNT) in Melbourne's King St - it's engaging, it "positions" the business and it makes you smile. Good to know if I ever become a "guru", "mistress" or "courier" I can get my lunch here!
What is being "underutilised" in your business that a wee bit of ingenuity, humour - and maybe sign writing - can get some mileage out of?