Looking for a great idea? It's time to go back (to the future)!I was reminded of this great idea reading one of Geoffrey McDonald Bowll's "Guerilla Guide" articles in Marketing.
So what am I talking about? Repeating what you've done that has worked in the past. Sometimes we feel like we always need to come up with new ideas. But something that's worked previously has some real benefits: It's already tested and you'll already know what to expect.
After seven years of running events for marketers, I KNOW certain topics will work well. So as much as I might not need to see the presentation again, a new generation of marketers and attendees will.
Similarly, you can look for inspiration in PAST places you've worked. Cast your mind back? What worked there that you can apply to your current business?
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