Ok, my new fave place to shop online is www.threadless.com. Introduced to me by my 22 year old assistant (when did I get so old?) this site is a fantastic example of "zero budget" going big business - as in US$20 million turnover big business.
For those who haven't been there, they have tonnes of wanna be designers submit designs for the threadless community to vote on - adding a bizarre MASS to CUSTOMISATION. They print the "winning" designs, and pay the winners a flat fee of $2,000. This gives the designers some cash and cred - and gives the brand the license to print thousands of tees for a fraction of what it would take to pay for each design as a commission. Plus, the variety is amazing - you're tapping into your customers to design and decide what they're going to buy - so you've got literally THOUSANDS of people in your creative team. But you're not paying for them...see the genius here?
So next time you are faced with a tight product development or marketing budget, have a think about how else you can generate content, designs, creative, etc? The web means you've got a real opportunity to have your market generate your content for you...for pretty much nothing!
For those who haven't been there, they have tonnes of wanna be designers submit designs for the threadless community to vote on - adding a bizarre MASS to CUSTOMISATION. They print the "winning" designs, and pay the winners a flat fee of $2,000. This gives the designers some cash and cred - and gives the brand the license to print thousands of tees for a fraction of what it would take to pay for each design as a commission. Plus, the variety is amazing - you're tapping into your customers to design and decide what they're going to buy - so you've got literally THOUSANDS of people in your creative team. But you're not paying for them...see the genius here?
So next time you are faced with a tight product development or marketing budget, have a think about how else you can generate content, designs, creative, etc? The web means you've got a real opportunity to have your market generate your content for you...for pretty much nothing!
ps. Plus, this is a good present shopping option - I bought 11 for people for xmas for $10 each...
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