Saturday, February 10, 2007

Mass customisations - for a teeny price

Ok, my new fave place to shop online is Introduced to me by my 22 year old assistant (when did I get so old?) this site is a fantastic example of "zero budget" going big business - as in US$20 million turnover big business.

For those who haven't been there, they have tonnes of wanna be designers submit designs for the threadless community to vote on - adding a bizarre MASS to CUSTOMISATION. They print the "winning" designs, and pay the winners a flat fee of $2,000. This gives the designers some cash and cred - and gives the brand the license to print thousands of tees for a fraction of what it would take to pay for each design as a commission. Plus, the variety is amazing - you're tapping into your customers to design and decide what they're going to buy - so you've got literally THOUSANDS of people in your creative team. But you're not paying for them...see the genius here?

So next time you are faced with a tight product development or marketing budget, have a think about how else you can generate content, designs, creative, etc? The web means you've got a real opportunity to have your market generate your content for you...for pretty much nothing!
ps. Plus, this is a good present shopping option - I bought 11 for people for xmas for $10 each...

No comments: