Yes, I've been rather remiss in blogging on zero budget marketing ideas because I've been working 12 hour days finalising speakers and marketing Networx's first conference: www.evolveconference.com. evolve 07 is a marketing trends and issues conference for which I got a tad enthusiastic and planned 8 of the 10 sessions as panels - so great for the audience, hell for the organiser (aka me) as it means I needed 24 people for one day! It's due to all happen on Thursday 14 June in Melbourne, so I'm in serious marketing mode and serious slack mode in my blogging!
I HAVE employed some zero budget principles, in the way of tapping into my personal favourite - CONTRA. I needed theming and entertainment for the post-conference drinks and was able to "swap" these with suppliers for conference tickets and an exhibition space. Same goes for promotion via Marketing magazine and some of my design.
I am still going to be spending some money on Google AdWords - although having set up a host of keywords, I don't know that enough people actually search for phrases like Marketing Conference. Stay posted for an update - and come along if you're in the mood for a jam-packed day of insights and clever people from companies like Cirque du Soleil, Sportsgirl, AMEX, Trading Post, Mind Share, M&C Saatchi and loads more!
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