Yes, it's all doom and gloom at the moment, but for us zero budget marketers - those that know how to create a lot from very little - it's business as usual.
But as the playing field has been rather dramatically levelled, there's some excellent inspiration out there to enjoy.
A recent gem has been the story of how to get an outdoor advertising space, worth tens of thousands, for small change.
In the US, it seems advertisers are using vacant storefronts as, you guessed it, billboards.
From the NY Times:
Taking advantage of all the abandoned retail spaces in urban areas, marketers are leasing them at cut-rate prices and filling them with their ads.
At first, advertisers saw storefront advertising as a poor man’s billboard — that is, a bad thing. Now, they see it as a poor man’s billboard — that is, brilliantly frugal.
But as the playing field has been rather dramatically levelled, there's some excellent inspiration out there to enjoy.
A recent gem has been the story of how to get an outdoor advertising space, worth tens of thousands, for small change.
In the US, it seems advertisers are using vacant storefronts as, you guessed it, billboards.
From the NY Times:
Taking advantage of all the abandoned retail spaces in urban areas, marketers are leasing them at cut-rate prices and filling them with their ads.
At first, advertisers saw storefront advertising as a poor man’s billboard — that is, a bad thing. Now, they see it as a poor man’s billboard — that is, brilliantly frugal.
I particularly like the second paragraph of this excerpt - don't you?!
Here's a couple of samples, one more flash and one more budget (the first being donated space for a charity campaign). Apparently some landlords are renting out the window space for as little as $500 a month, happy to have something other than dust and depression on show. Ah, I love to see a cliche come to life...necessity really is the mother of invention!
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