PR stunt on a zero budget

Bit of a lazy post but I wanted to direct you to read a recent story on Australian Anthill.

It is a clever promotional idea that used the "beg, borrow & steal" approach to putting together a neat little PR stunt for Channel 31. Big ticks to Keep Left PR for the idea - and in managing to source "free snow".

Check it out at: http://anthillonline.com/could-this-be-the-cheapest-promotional-stunt-ever/