Wednesday, May 25, 2011

Small or no store front? Creative solution!

If you've got a physical, but limited, store frontage, there's no excuse not make the most of it.

I spotted this fabulous little example in Byron Bay. It's a sky dive business and the ONLY store frontage it had was a staircase - the whole business was upstairs.

So not only had some bright spark decided that some eye catching colour was needed. They took it a step further and got zero budget marketing creative. They've painted various ascending heights on each of the steps.

Simple - check
Effective - check
Cheap - check
Clever - check

What asset - physical or otherwise - are you currently not making the most of?

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