If you are in marketing, or running a business, you can't escape the buzz around social media.
Facebook is one of the behemoths of the space, with 700 million users. As someone that runs several Facebook "pages" for clients, I can attest getting Likes takes time and effort, and can be slow going.
There are some good cheap tools appearing to help go beyond the basic interaction (such as Wildfire), but I guess the question on many people's lips is...is it worth it?
I thought this quote was telling, in an article published yesterday on Smart Company, about the sale of KidSpot.com.au for a reported $45 million.
News Limited chief John Hartigan said in a statement Kidspot was attractive partly due to its 31,000 fans on Facebook, representing one of the largest, "most active" fan bases of any Australian media group.
So I think that's a rather resounding yes, it probably is worth it, for even more reasons that you thought! And as a Facebook page is a great zero budget marketing tool, it is well worth your consideration for inclusion in your box of marketing tactics.