Friday, May 25, 2012
Can you find a subscription model?
Smart marketing is considered AT THE BEGINNING of a product or service life-cycle.
One of the most clever of marketing models - and thus sales models - is the subscription model. Why? Because you only need to "sell" once, but the sales keep coming in over months or, hopefully, years.
It's a pricing related concept, and pricing sometimes feels like the poorest of marketing cousins, but that doesn't mean it should be ignored.
Very profitable businesses are built on subscription models, from insurance to banking to utilities to media to professional services. So why not try and tap into this for your business? There is no reason it can't work for many more sectors, if only they thought about it how to apply it.
Don't believe me? If it can work for PET FOOD and EMERGENCY SUPPLIES, then it can work for a whole LOT of products and services. Go on, think about it.