I was out speaking about Zero Budget Marketing the other night at the Glen Eira Women in Business network and a very smart lady in the audience pointed out a great "zero budget" tip that we too often forget - visit the library. Whether it's your local library, the State Library or - for ridiculous amounts of great information - a University Library.
I have recently gone back to University part-time and my student log-in gives me access to thousands of journals and business publications online. So much so, that I actually think if you regularly needed to do a lot of research, it would be a lot cheaper to maintain a part-time student status than subscribe to various publications. I'm talking access to anything from business press to scientific journals.
So next time you're plotting a new venture, or researching your competitors, wanting to learn a new skill or looking for ideas, don't forget the humble library!
ps. My local library in North Melbourne has great seminar rooms upstairs that you can rent for a huge $7.20 for THREE hours. So if you're looking to run a prospecting event or something similar, your local library may be good for more than just the books!
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And don't forget free Internet, login from home or work to access the library catalogue and a range of databases, and free use of the fantastic skills and knowledge of your local librarian!
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