Tuesday, January 29, 2013
Don't ask if you're not going to action
Many times I've worked with clients who've done research - either one off, or ongoing - with little changing subsequently. I was browsing the web today looking for wall paper when I came across this site as an example. I saw they had a little poll about whether visitors to the site would like to buy wallpaper online or not. So I clicked yes, as I would like to buy it online. You'll see from the screenshot, so would about 80% of other people.
Yet this poll has been active three years and you still CAN'T buy wallpaper online at this site. Which is made just a little more frustrating because YOU KNOW that THEY KNOW that is what people want...which doesn't provide for a great first impression.
So the moral of this story - if you're not going to do anything about it, don't ask the question. Spend the time and resources elsewhere.