The 'Shop a docket' founder was recently quoted in this interview when he was asked this question:
"If someone gave you $100,000 and said, “Invest this in your business by the end of the week – or lose it” what would you do?
His response was:
"I’m sure I could use it, particularly as we have a bottomless marketing budget."
It struck me that the immediate response to the $100k question was (mentally) allocating it to his marketing budget...rather than his marketing team.
Funnily enough, $100k doesn't go that far in marketing - unless you spend it on PEOPLE or course.
$100k could THEN get you two great part time, marketing-related people that have some specialist skills - they could action everything from social media to list generation to great articles to lead generation events to fostering partnerships. I'm sure you have a LOT of things you'd like to get done, if only you had the resources.
So whilst it's pretty rare that a lump of $$ drops in your lap, if spare funds do come your way, don't just spend it in the obvious way. Really think about the BEST possible investment of your funds, which will be, more often than not, people over advertising.
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