Saturday, November 11, 2006
Good ideas don't need to blow your budget
I love a clever little 3-dimesional marketing piece. This one got me because it would be really cheap to do, esp if you've only got a small quantity of people to mail.
The concept has a long breadstick which when you pull it out, is "stamped" with a message proclaiming "Our new oven makes this look like a dinner roll". Clever, huh?
So what's your cost on this. Rubber stamp, paper, bread, your time to deliver. Say a couple of days and a few hundred dollars. Not bad for a big impact.
Of course, the tricky bit is the idea! So get cracking...