Sending an email newsletter to your own opt-in database is an essential sales and relationship tool for ANY business. But what should this newsletter look like?
To cut your design costs, you should check out what other people are doing for some inspiration and best practice. I came across this great blog on email newsletter design at Campaign Monitor. It links to tonnes of great examples - and takes the time to explain why they link them.
Excellent for some "visual" inspiration. As for content, that's a whole other post!
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